Safeway building, Rolling Hills Estates, California

Abstract/Description: Image shows view looking north along the east facade of the Safeway building located at 27426 Hawthorne Boulevard. A Safeway sign and Van de Kamp Bakeries sign are visible to the left. Inscribed on the back of the image is “Peninsula Center.” Construction on the 30,000 square foot market began in January 1960 and was completed in September of the same year. Safeway was part of a larger town center development project called Peninsula Shopping Center developed by Jerry Moss and Palos Verdes Properties on a 30 acre site bounded by Indian Peak Road, Crossfield Drive, Silver Spur Road and Hawthorne Boulevard. Peninsula Shopping Center celebrated its grand opening in May 1961. In addition to Safeway, the Center included J.J. Newberry’s, Thrifty Drug Store, Sally Shops, Rea’s Hardware, Pacific State Bank, Children’s Shoeland, White’s Bakery, 31 Flavors Ice Cream and Shell and Chevron gas stations among other merchants. The architectural firm of Gruen & Associates were commissioned to design the project with a mix of modern and Spanish architecture. Peninsula Shopping Center itself was part of the larger Peninsula Center development project on approximately 100 acres of land along Silver Spur between Hawthorne Boulevard and Crenshaw.
Subject(s): Rolling Hills Estates (Calif.)
Palos Verdes Peninsula (Calif.)
Shopping centers--California--Rolling Hills Estates
Safeway Stores, Inc.
Date Created: undated